A Drink for Stupid People

I'll start calling this category Ad Watch. One of the things I have the most adamant opinions on is marketing and advertising, probably because I love it when its good and loathe it when its bad.

Tonight - cocktail making for stupid people

I watch television late at night and about every hour or so the folks at Disaronno try to sell their flavored liquor by teaching us a new cocktail. The problem is that they must be marketing to an audience of either 3rd graders or idiots. "Tonight, Disaronno on the Rocks" their spokesperson announces. Then with a flourish he tell us to put ice in a glass, and pour an ounce or so of Disaronno over it. And then, as if we couldn't get it the magic of it the first time, he says again, "Disaronno - on the Rocks!" with emphasis.

There are variations of mind boggling complexity such as "Disaronno on the Rocks - with Lemon!" and "Disaronno with Cranberry!" I honestly waste time thinking who is their target market? What is the message? Can this stupid ad really make a person pick up a bottle of almond flavor liquor and take it home? It doesn't make it look tasty enough to order at a bar.

I think they were better off with the oddly 80's woman sucking her ice cubes.